Scotty Cameron Custom Putters
The Scotty Cameron team had been told by a competing firm that their customizer would need to be scrapped and rebuilt from scratch, someone suggested they call us first. We worked with them to address pain points in their current application while porting them to our product customization platform. In the process, we re-ordered the steps to mirror how people think about their putters and addressed image rendering challenges that no other team had solved for -- how to change the finish color and how to make rendered paint fills look translucent. The result is a custom shop experience worthy of the Scotty Cameron brand.