Microsoft's PhizzPop Design Challenge - Boston

The PhizzPop Design Challenge (Boston) - Microsoft approached 6 firms in Boston to send a 2-3 person team for two days of training on Expression Blend. At the end of the training, a fictional challenge would be issued and each team would have the remainder of the week to create an application to satisfy that challenge.

Boston's challenge was to create a home automation system that would satisfy all three fictional personas. Details of the challenge can be found here (DOCX). Outsight was up against teams from Molecular, Digitas, RDVO, PixelMedia and Cramer.

Submissions were judged by an independent panel of three judges from Monster.com, 3Comm and Burntsand. Outsight's submission, Varlet, won the competition. Judges stated that Outsight's application satisfied the needs of all three personas and could go to market "next week".

To see Outsight's award-winning process, check out our blog posting. .