FootJoy International

In implementing the new FootJoy design for the international sites, the challenge was to allow for localization while running all of the sites off of the same code base. By using the same code base, we can reduce the ongoing maintenance effort and at the same time ensure that updates can be deployed to all of the sites at the same time. In the process, the content administration area was expanded to give content teams even greater control of the sites.

To translate the sites, content teams can enter their translations for non-content text, like headers, field labels and buttons, via an easy-to-use form interface. All of the sites were made to support double-byte characters to ensure that content employing Japanese and Korean characters would be saved and displayed correctly. Site settings, readily editable by non-technical content teams, were created to control locale specific settings like the display of a product MSRP. Lastly, product and branding images were moved to a centralized server managed by Scene7 technology, serving optimized versions of the same master image for even greater efficiencies.