DryJoys Microsite

Designed as an extension of the DryJoys ad campaign, the DryJoys microsite focuses on the latest technological advance in golf shoes from FootJoy: the new DryJoys. Visit the site to learn about the features of the shoe, view how each individual pod (found on the bottom of the shoe) reacts to the varying forces placed on your foot during your swing, and read about the team that wears them. You can also enter to win a new pair of DryJoys with an Apple Nano, Video, or Shuffle (for a limited time). From the beginning of the project, both Outsight’s and FootJoy’s vision of the site aligned with the attributes of the DryJoys shoe: smart, clean, and innovative.