Craft, Inc - Redesign

Craft, Inc, a premiere manufacturer of specialty hardware in New England since 1942 wanted a re-design of their website. A few years ago, Craft added an online store to their existing corporate website and online catalog. Not knowing how the online store would fare, they chose not to fully integrate the store with their catalog at that time. After several years of successful ecommerce, they were ready to integrate their site.

Craft wanted a clean, elegant site that better represented the quality of workmanship in their product line. Outsight created a homepage that served as a true landing page for their site and business. We also re-worked the store product detail page to make it a one-stop location for all product information and thus unified the two halves of the previous site.