Bag Snob - Blog Redesign

BagSnob has been blogging on designer bags since September 2005. Recently their notoriety had grown and they felt they needed to redesign their site to reflect their stature as a leading online magazine on bag style.

Outsight focused on simplification. We started with a clean, minimal design to better showcase their site imagery. Subtle colors and bag detail added a touch of elegance. We added spotlight areas to highlight their promotions. At the same time we worked their most popular categories into a primary navigation. All of these changes helped move them away from a blog format, more to an online magazine format while still maintaining their valuable advertising space.

Results: BagSnob was chosen by Vogue.FR as one of 10 top fashion blogs of note.