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 <title>Outsight Interactive - Outsight&amp;#039;s Award-Winning PhizzPop Design Process - Comments</title>
 <link>http://www.outsightinteractive.com/blog/outsights_award_winning_phizzpop_design_process</link>
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 <title>Outsight&#039;s Award-Winning PhizzPop Design Process</title>
 <link>http://www.outsightinteractive.com/blog/outsights_award_winning_phizzpop_design_process</link>
 <description>&lt;h2&gt;PhizzPop Design Challenge - Creating a winning application in 3 days&lt;/h2&gt;

&lt;p&gt;Turning out an application using new software with only three days to do it is quite a challenge, to say the least.  But that is precisely what we were challenged to do in the Microsoft sponsored, PhizzPop Design Challenge, Boston.&lt;/p&gt;  

&lt;p&gt;PhizzPop posed a particularly interesting challenge regarding process.  No one builds applications in three days.  So the challenge isn&#039;t really how do you produce a quality application, but more how do you squeeze weeks/months worth of work into three days to produce a quality application? &lt;/p&gt;

&lt;p&gt;To answer this question, I thought it might be interesting to bring folks into our PhizzPop War Room and explain how we did it.&lt;/p&gt;

&lt;SPAN class=&quot;inline left&quot;&gt;&lt;IMG class=&quot;image img_assist_custom&quot; title=&quot;PhizzPop Design Challenge War Room&quot; height=345 alt=&quot;PhizzPop Design Challenge War Room&quot; src=&quot;http://www.outsightinteractive.com/files/images/war_room.jpg&quot; width=460&gt;&lt;SPAN class=caption style=&quot;WIDTH: 458px&quot;&gt;PhizzPop Design Challenge War Room&lt;/SPAN&gt;&lt;/SPAN&gt;

&lt;h2&gt;Brainstorming:&lt;/h2&gt;

&lt;p&gt;Moments after the challenge was presented, we opted not to go out for Microsoft-sponsored drinks and chose instead to take over a quiet room in the Microsoft offices to brainstorm.  We immediately began to review the personas for user tasks and discuss what we believed would be possible with current technologies.  Then, prompted by Jon, Outsight&#039;s Creative Director, we talked about &quot;If the application was magic...  what would we want it to do?&quot;&lt;/p&gt;&lt;span class=&quot;readmore&quot;&gt;&lt;a href=&quot;/blog/outsights_award_winning_phizzpop_design_process&quot; title=&quot;Read more on this article&quot;&gt;read more...&lt;/a&gt;&lt;/span&gt;</description>
 <comments>http://www.outsightinteractive.com/blog/outsights_award_winning_phizzpop_design_process#comment</comments>
 <category domain="http://www.outsightinteractive.com/blog/tags/awards">awards</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/branding">Branding</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/design">Design</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/development">Development</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/information_architecture">Information Architecture</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/microsoft">Microsoft</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/phizzpop">PhizzPop</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/process">process</category>
 <pubDate>Fri, 01 Feb 2008 16:57:44 -0500</pubDate>
 <dc:creator>Denise</dc:creator>
 <guid isPermaLink="false">87 at http://www.outsightinteractive.com</guid>
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