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 <title>Outsight Interactive - Lessons learned this week at UI 13 - Comments</title>
 <link>http://www.outsightinteractive.com/blog/lessons_learned_this_week_at_ui_13</link>
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 <title>Lessons learned this week at UI 13</title>
 <link>http://www.outsightinteractive.com/blog/lessons_learned_this_week_at_ui_13</link>
 <description>&lt;p&gt;Kelly and I had the opportunity to attend UI 13, put on by Jared Spool&#039;s group User Interface Engineering.  It was a great conference, full of interesting ideas to share and try.  While it is still in my mind, I thought I would share a few of the lessons I learned this week.  &lt;/p&gt;
&lt;p&gt;In no particular order...&lt;/p&gt;
&lt;p&gt;To have a successful design, you have to connect to a clear strategy.  (learned from Peter Merholz)&lt;/p&gt;
&lt;p&gt;Strategy is about &quot;fit&quot; (learned from Peter Merholz)&lt;/p&gt;
&lt;p&gt;&quot;User-centered design NEVER worked.&quot; (Jared Spool)  [This one deserves some explanation -- Jared&#039;s explanation --  Many great designs weren&#039;t user-centered.  Many user-centered design processes have created less than successful products.  There is no evidence that user-centered design ever improved market acceptance.  Jared stated that for each of the success stories they examined there were a myriad of reasons that the projects were successful, so could not be attributed to user-centered design alone.  If you think you have an example of user-centered design *alone* improving market acceptance, twitter it to Jared.  I can&#039;t believe they don&#039;t exist, but trust him when he says his group found no examples.]&lt;/p&gt;
&lt;p&gt;The most successful teams generally do not have a formal methodology.  Instead, they tended to have a toolbox of &quot;techniques&quot; and &quot;tricks&quot; that can be applied as appropriate to the situation at hand.  (learned from Jared Spool)&lt;/p&gt;&lt;span class=&quot;readmore&quot;&gt;&lt;a href=&quot;/blog/lessons_learned_this_week_at_ui_13&quot; title=&quot;Read more on this article&quot;&gt;read more...&lt;/a&gt;&lt;/span&gt;</description>
 <comments>http://www.outsightinteractive.com/blog/lessons_learned_this_week_at_ui_13#comment</comments>
 <category domain="http://www.outsightinteractive.com/blog/tags/interaction">Interaction</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/ixd">IXD</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/jared_spool">Jared Spool</category>
 <category domain="http://www.outsightinteractive.com/blog/tags/ui13">UI13</category>
 <pubDate>Thu, 16 Oct 2008 23:57:03 -0400</pubDate>
 <dc:creator>Denise</dc:creator>
 <guid isPermaLink="false">106 at http://www.outsightinteractive.com</guid>
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