The Struggle to Keep Things Simple

Have you ever read something that resonates so loud to your experience that you want to run around and share it with everyone you know? I found such a passage today in Jared M. Spools "UIEtips: 4 Design Lessons from the Flip".

"We want to make designs simple, but we don’t want to make them dumb. There’s a difference. The goal is to simplify the design by keeping only the most valuable bits, eliminating everything else.

This is not easy to do. You really have to know something about the users, what they are trying to do, and how they go about doing it. Just having that information will likely push the team to add more features, not less, so you then need a solid vision of how simplicity will make it better. Finally, you have to be ruthless and stubborn, cutting all the unnecessary bits out and sticking to your guns about keeping to the essentials." -- Jared M. Spool

Honestly, I have nothing really to add... Amen...