MITX

Outsight Interactive is very pleased to announce that it has been selected as a winner for the 2007 MITX Awards. Outsight was awarded the top prize in the category of Applied Technology for their work on the FootJoy "DryJoys Microsite".

The DryJoys micro-site was created to highlight the latest in FootJoy shoe technology -- the new DryJoy’s Stability Pod™ outsole. The new outsole places each of its seven spikes on a hard plastic “pod” surrounded by soft plastic allowing the pods/spikes to move independently of each other, thus maintaining a better grip on the ground especially over uneven surfaces.

Outsight took a three-fold approach to present this complex technology: Animations were created from details of the shoes to highlight the product features. In addition, a full swing was presented, showing key points of the sequence where the pod technology really comes into play. Lastly, within the swing sequence a “heat map” was shown of the bottoms of the shoe to show how the pressure moves to various parts of the outsole through the swing sequence to further demonstrate how the independently moving pods can help afford greater stability.

But that was not the end of the DryJoys story -- a style carousel was created to present all 11 diverse styles and a Team DryJoys area was created to highlight the product's acceptance and use by PGA tour players.
Finally, a contest was created to create buzz around the new product and site.

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Outsight is pleased to announce that the DryJoys Micro-site, developed for FootJoy, has been named a finalist for the 2007 MITX Awards. Thanks go out to the whole team at Jack Richmond for the fabulous Photography and to FootJoy for the opportunity.