FootJoy

The FootJoy: MyJoys program is undergoing a visual upgrade. The first step in the upgrade was the redesign of the MyJoys logo.

The handwritten typeface reflects the personalization and customization that go into making MyJoys shoes. The individual "signed" feel clarifies the concept of the MyJoys brand. With a desire to respect the quality and tradition of the FootJoy brand, JOYS, set in all caps, is taken from the FootJoy logo.

Along with the new identity, we delivered the MyJoys team a usage guide. The guide covers specifics such as colors, size recommendations, space requirements, and more.

It’s great to be able to see the FootJoy brand come together, and implement it over the interactive side of their business.

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Outsight is pleased to announce that the DryJoys Micro-site, developed for FootJoy, has been named a finalist for the 2007 MITX Awards. Thanks go out to the whole team at Jack Richmond for the fabulous Photography and to FootJoy for the opportunity.

Outsight announces the launch of a banner campaign promoting the new colors and team logos (Collegiate and Major League Baseball) FootJoy is now offering for their MyJoys Shoes. Subtle animation is used to show the changing colors and logos on the shoe, showcasing the new product enhancements.

This is the latest in a series of banner campaigns FootJoy has done to promote their new products and keep interest in their site.

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Outsight is pleased to announce the launch of the DryJoys banner campaign.

This is the latest in a series of sweepstakes FootJoy has done to promote their new products and keep interest in their site. Each contest is supported by a Flash banner campaign, a targeted email campaign, and a homepage hero image on FootJoy.com. Each contest has attracted tens of thousands of entrants, roughly 85% of which are return users to FootJoy.com. This demonstrates a growing, loyal following for FootJoy.com.

Outsight is pleased to announce the launch of the FootJoy: DryJoys microsite. Read more about the DryJoys project in our Portfolio or visit the microsite.