Campaign

Licensed MyJoys Banner Campaign Launched

September 10 2007

Outsight announces the launch of a banner campaign promoting the new colors and team logos (Collegiate and Major League Baseball) FootJoy is now offering for their MyJoys Shoes. Subtle animation is used to show the changing colors and logos on the shoe, showcasing the new product enhancements.

This is the latest in a series of banner campaigns FootJoy has done to promote their new products and keep interest in their site.

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DryJoys Banner Campaign Launched

August 9 2007

Outsight is pleased to announce the launch of the DryJoys banner campaign.

This is the latest in a series of sweepstakes FootJoy has done to promote their new products and keep interest in their site. Each contest is supported by a Flash banner campaign, a targeted email campaign, and a homepage hero image on FootJoy.com. Each contest has attracted tens of thousands of entrants, roughly 85% of which are return users to FootJoy.com. This demonstrates a growing, loyal following for FootJoy.com.

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