Outsight Wins 2007 MITX Award

Outsight Interactive is very pleased to announce that it has been selected as a winner for the 2007 MITX Awards. Outsight was awarded the top prize in the category of Applied Technology for their work on the FootJoy "DryJoys Microsite".

The DryJoys micro-site was created to highlight the latest in FootJoy shoe technology -- the new DryJoy’s Stability Pod™ outsole. The new outsole places each of its seven spikes on a hard plastic “pod” surrounded by soft plastic allowing the pods/spikes to move independently of each other, thus maintaining a better grip on the ground especially over uneven surfaces.

Outsight took a three-fold approach to present this complex technology: Animations were created from details of the shoes to highlight the product features. In addition, a full swing was presented, showing key points of the sequence where the pod technology really comes into play. Lastly, within the swing sequence a “heat map” was shown of the bottoms of the shoe to show how the pressure moves to various parts of the outsole through the swing sequence to further demonstrate how the independently moving pods can help afford greater stability.

But that was not the end of the DryJoys story -- a style carousel was created to present all 11 diverse styles and a Team DryJoys area was created to highlight the product's acceptance and use by PGA tour players.
Finally, a contest was created to create buzz around the new product and site.

In his acceptance speech, Denis O'Connell thanked Jack Richmond Photography for their amazing work on the project, absent team members - Jon Reil, Brandon Goldsworthy and Aya Goldman and our incredible client, FootJoy, and in particular Michael Lowe, Senior Interactive Marketing Manager at FootJoy. Lastly, O'Connell pointed out the tremendous honor of winning this award in Outsight's first year in business.

The MITX Awards is the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England. Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals. Winners were announced in 33 categories as well as several "Best of" awards.